Changing Youth Sports
Big Baller Brand Grassroots and FRYP have joined forces to build a new basketball ecosystem designed to lower the ridiculous cost of youth sports across America. By combining Big Baller Brand’s commitment to grassroots basketball with FRYP’s fundraising software and FRYP TV live streaming platform, teams, athletes, coaches, and families now have a system that helps them compete at a higher level without being priced out. The new Big Baller Brand Grassroots Pressure Ones shoe line will be available for only $59, giving players access to high-quality basketball shoes at a price families can afford.
Teams invited to compete on the Big Baller Brand Grassroots Circuit will receive access to FRYP’s fundraising platform with clear team goals designed to help cover tournament fees, uniforms, and Pressure Ones shoe packages. The circuit will also feature free live streaming through FRYP TV, a $10 door fee, and free admission for kids. FRYP TV gives every player a profile page where parents can clip highlights live from the mobile app, players can create clips from full-game replays, and athletes can build highlight reels to share with college coaches or on social media. Big Baller Brand Grassroots powered by FRYP is more than a circuit — it is a movement to make youth basketball more affordable, accessible, and valuable for families nationwide.